Eleven Questions with The Founders of Soul Circus Festival

Soul Circus Founders = Well + Happy

Photography: Elad ItzkinWe caught up with Ella + Roman, Founders of Soul Circus Festival, for Eleven questions. They shared with us a little bit more about their story, the ethos behind the Soul Circus and their big focus on being a completely sustainable festival.

Soul Circus is an annual yoga and wellness festival for all ages, filled with food, fun, yoga, music and a whole heap of awesome people. Definitely one to add to your festival list for 2018!

1. What makes Soul Circus unique?

It is the only event to combine the healthy lifestyle of yoga, exercise and mindfulness, with the fun and games of a festival with delicious food, booze and live music too. We were looking for an event that matched our attitude towards life – balance and fun. We searched high and low but nothing hit the spot, so we created our own playground.

2. Why is sustainability an important aspect to Soul Circus?

Yoga is all about karma and your impact on the world and others. If our event is damaging to the environment then we can not call it a yoga festival. It needs to work in harmony with the land and nature, thus creating great energy for everyone and everything involved. We are all connected and our decisions affect everything, so the festival needs to be in line with this idea to create a higher vibration for people to buzz off over the weekend. We have a captive audience of +1,000 people and the festival is a great platform to share ways people can make a positive impact on the planet in their everyday lives.

3. What sustainability effort worked really well at this years festival?

Our ‘Reincarnation Stations’ for recycling – giving waste a second Life! We recycled 56% of the waste on site this year, a huge improvement compared to last year. The remaining waste is being converted to green energy. Our aim is for 100% to go to recycling by 2020.

4. What do you endeavour to do which is even better next year?

We did not sell any single use plastic bottles in our Soul Circus Cafe and next year we want to go all out and enlist all the catering suppliers to back making Soul Circus a single use plastic and plastic bottles free zone. We also had some fantastic talks and demo focusing on reducing food waste at home, upcycling and how to grow your own food. We would like to develop this content next year to give guests even more take home tips on how they can live more sustainably.

Soul Circus = Well + Happy
Photography: Drishti

5. What are your 3 biggest pieces of advice as founders, to others wanting to set up a conscious / purpose led business?

Believe in yourself. Nurture your idea. Stick to your guns.

6. What can we expect to see at the 2018 festival? 

Expect next year to be more refined than this year – we learn more every year and take those learnings to perfect Soul Circus. Next year we’ll be capping tickets at 1500 to keep the atmosphere intimate and promote a sense of community. Nothing is better than seeing a familiar face throughout the weekend. We’ve got a few surprises up our sleeves, but we like to keep everyone on their toes – watch this space!

7. What’s the most interesting story or discovery you’ve made from all the brands you’ve worked with?

Each of our partners comes with an inspiring background, which is why we bring them on board. A lot of the brands we work with are start ups and it’s always absolutely fascinating to hear how they got started and where their passions lie. Brands like Wunder Workshop, HER Coffee Concentrate, Cool Grapes, Shine Shack, Island Feather were all started by people living a COMPLETELY different life, until they one day decided to risk it all and start again doing something they feel could impact the great community. That’s magic right there.

Soul Circus - Well + Happy
Photography: Elad Itzkin

8. What do not a lot of people realise about the industry you’re in, but they really should?

It might be naive to say, but it is all about the money for some people. We’ve had some heart breaks and let downs because businesses looked at numbers rather than our message. To not alter our overall direction or compromise in the name of profit is one of the hardest things to do.

9. What other businesses do you look up to?

We look to a lot of other festivals for inspiration, namely Secret Garden Party. What they do is just amazing. Obonjan is another pocket of inspiration for us – we’d love to do something with them one day. Knowing the logistics behind a weekend festival and knowing they do it for a WHOLE summer blows our minds…

10. What is the single biggest issue that the world needs to address and why?


People, nations –  hating and fighting each other. Segregation of humans when we are all essentially the same. It honestly breaks my heart.

11. What did life teach you yesterday?

That even though things get super tough the next day something beautiful can happen if you just breathe and believe you are on the right path.

Chelsea Parsons

Chelsea Parsons is the passionate founder of Well + Happy. A trained Kinesiologist, Yoga Teacher, NLP Practitioner and Performance Coach; Chelsea helps to inspire and educate people to live more abundant lives through high vibes, happy food and a more conscious way of living.

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