4 Things We Should All Be Doing For Breast Cancer Awareness Month


Probably the worst C-word of all.

It can destroy lives, loved ones and is something we could all very happily live without, thank you very much.

I know from first hand experience, the pain that’s caused to losing someone special to cancer. It changes you interminably. There is no going back once you’ve been through the cancer journey. Despite the outcome, you have to emerge from the other side whether you like it or not and you carry around a silently scraping ball and chain of painful memories. But it does indeed make sure you revaluate the way you look at life, decisions you make and I know for me – it’s certainly made me take so many more positive leaps of faith, than my old self would have ever dreamed of. But more than anything, it’s taught me about the power of prevention and that how we choose to live our lives can have a vast impact on our health.
Chelsea Parsons – Well + Happy founder

Breast cancer is the most commonly diagnosed cancer in women under 40, with 1 in 8 women affected in their lifetime. Around 30 people die from the disease every single day and it affects males too – with around 400 men being diagnosed yearly.

October is breast cancer awareness month, so we’ve been speaking to sufferers, snapping away at boobies and trying to make some noise about the importance of checking those breasts. What we’ve discovered, is a whole heap of incredible and empowering brands, who are helping to grow the space for keeping our boobies happy and healthy.

Breast Cancer Awareness - Well + Happy

Coppin’ a feel
CoppaFeel! exists to educate and remind every young person in the UK that checking their boobs isn’t only fun, it could save their life. They are the first breast cancer charity in the UK to solely create awareness amongst young people. They talk about a serious message in a light-hearted way taking the lead from their founder Kris Hallenga, who was diagnosed with secondary breast cancer at the age of 23. Although Kris will always live with cancer, she wanted to get the message out there to young people that catching cancer early means you have a higher chance of surviving and recovering. CoppaFeel! aims to educate people on the signs and symptoms of breast, encourage them to start checking their boobs and empowers them to visit their GP if something isn’t right.
To get the lowdown on all things boob checking visit coppafeel.org/your-boobs or sign up to their boob check reminder services here.

Breast health awareness Well + Happy
Photography: Chelsea Parsons

Introducing a daily habit
Made in memory of founder Zoe’s mother, Boobs Essential is a blend of essential oils that play an important role in nurturing your breasts. Designed to encourage and remind you to check your breasts, whatever your age, using the oil as part of your daily routine enables you to watch out and feel for potential lumps – as well as rejuvenate cells and increase immune cell activity, with the delicate blend of sweet almond oil, frankincense, myrrh and sandalwood.
Get your bottle of boobs essential here and start a new routine of breast checking today.

Breast health awareness Well + Happy
Photography: Chelsea Parsons

Look after those underarms
Our underarms are filled with glands and lymphatics, closely linked to our breast area. There has been multiple awareness pieces which have highlighted just how damaging chemical laden deodorants can be to our underarms. Every single day, we pick up a can of toxic chemicals and spray or roll, right next to our lady parts. Thankfully there are now some incredible brands making junk-free deodorants that actually work and nourish the skin at the same time. Once of our favourite underarm loving brands is Native Unearthed. Inspired by kitchen ingredients, the Native team decided that they wanted to bring a fuss free deodorant to the market, loaded with high performance ingredients, like shea butter, antibacterial coconut oil and absorbent arrow root, to provide effective odour protection.

Breast health awareness Well + Happy

Support your boobies
It’s important that your boobies are supported, but. Whilst there hasn’t been an official medical study to support this, many doctors have conducted their own research experiments and discovered that tight fitting and underwired bras do in fact restrict the flow to the lymph nodes around the breast and underarm area, which can prevent toxins from being processed through them.
Bras that support in a more natural way are now more popular than ever and so much more comfortable than wearing a wire. Lingerie brand Amaella are championing this space, with not only well fitting and ethically made garments, but their whole range is organic – which is not only better for the ecosystem, but your boobies too.

Organic cotton will remain a better option in terms of not putting chemicals close to your skin and breast lymphatics, than any synthetic fabric, often made from petrol derivatives or sometimes even treated with chemicals that give “easy-care properties” to the garment, such as the terrible Formaldehyde. Organic remains a much better option than conventional cotton, treated with pesticides and non controlled chemicals and equally the dyes of the textile, which can even remain harmful after washing. Julie Kervadec – Amaella Lingerie

Chelsea Parsons

Chelsea Parsons is the passionate founder of Well + Happy. A trained Kinesiologist, Yoga Teacher, NLP Practitioner and Performance Coach; Chelsea helps to inspire and educate people to live more abundant lives through high vibes, happy food and a more conscious way of living.

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